Not only does the picture affect the individual themselves, but society as a whole. Most importantly, younger women and teenage girls. Ads and covers place a negative body-image upon many girls, resulting in extremely low self-esteem across the world. We basically unconsciously try to look like the airbrushed, porcelain celebrities that appear on covers, although it may only be 50% of the actual celebrity. All in all, Photoshop is great for retouching and fixing small things that would originally push people away, but almost completely morphing a person's face or body is just unacceptable and unrealistic.
http://designtutorials4u.com/top-ten-photoshop-controversies-and-disasters/
http://dslrfairytale.com/2012/01/19/photoshop-controversy-where-do-we-draw-the-line-on-beauty-manipulation/
http://boston.cbslocal.com/2012/02/14/adeles-vogue-magazine-cover-causing-controversy/
http://www.dailymail.co.uk/femail/article-2048375/Self-Esteem-Act-US-parents-push-anti-Photoshop-laws-advertising.html
http://www.latimes.com/features/image/la-ig-photoshop2-2009aug02,0,4042697.story
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